Cargills #BYOB
Project
Cargills #BYOB
Services
Digital Media Design
Tools & Technologies
Adobe Photoshop, Adobe Illustrator
Year
2025
About
A high-impact flyer was created for the #BYOB & Win a Bicycle campaign by Cargills Food City, in collaboration with ZeroPlastic Movement and Lumala. Designed for World Environment Day 2025, the creative emphasized sustainability while promoting exciting rewards, motivating shoppers to embrace reusable bags through vibrant visuals and strong call-to-action elements.
The design featured bold typography, clean layouts, and brand-consistent color palettes to convey the campaign’s three-step process: shop with your own bag, SMS your code, and win a Lumala bike. Strategically crafted for visibility, the flyer strengthened eco-conscious branding, increased audience engagement, and supported a shared mission for a greener, plastic-free future.
