Chess Master

About

Chess Master, Sri Lanka’s leading chess institute, launched the 'Chess Tournament Master Course' to train aspiring players. The digital marketing strategy focused on creative content creation, social media management, and consulting to maximize course registrations through compelling promotions and an exclusive 50% discount offer.

The campaign featured engaging social media content, interactive posts, and targeted ads. Key highlights included lifetime access to pre-recorded lessons, eBooks, and weekly tournaments. Through strategic audience engagement and promotions, the campaign successfully increased enrollments, helping more chess enthusiasts refine their skills and compete at higher levels.